How do you say that? MOOM-bah-TOHN
Where does it come from? Geographically: according to the Internet, in 2010, from a producer called Dave Nada in our nation’s capital. Conceptually: a mixture of electro (like clubby summer bologna) with the tropical hip-hoperity of reggaeton and some of the nastier dubstep elements, depending on your choice in DJ.
How will I recognize it? If it’s electronic-sounding and has that Latin bum, ka-bum kah! beat, you’re probably in the right place.
Have I heard it on FM radio? Not likely. While some of the producers behind it go for brighter sounds, the really fun stuff is dark and weird — David Guetta isn’t on this circuit.
Who makes it? Some of the folks putting it out there are Bro Safari, UFO, R.O.A.R., Diplo, and the reason we’re writing about it in the first place, Dillon Francis.
Who? Francis is a young guy from L.A., makes mostly digestible, brighter, happy versions of moombahton, which is why he’s spinning (button-mashing?) at Surrender Nightclub this weekend.
Dillon Francis: Friday, March 1, 10 p.m.; Surrender Nightclub, 3131 Las Vegas Blvd, South, 770-7300, $30-$40