Life Is Beautiful is being billed as a music, food and art festival. But let’s not forget the one thing that goes great with all of them – good booze.
While you’ll find plenty of beverage stands throughout the festival grounds, the best drinks will be served up in the Alchemy Gardens. Sponsored by Wirtz Beverage, the gardens will feature 18 top wineries, 18 craft breweries and 18 spirits purveyors, each pouring three of their products for the thirsty crowd. Admission is free with your general admission or VIP ticket – but you will have to buy your drinks.
If you want a more educational experience, buy a $40 wristband for the tasting area. There, six to nine of the actual winemakers, brewers and distillers will personally be pouring flights of their three products. As you taste the various years or styles, they’ll explain the history behind it, and what you should be looking for in its flavor.
Drew Levinson, who helped create the Alchemy Garden concept, says it’s unlike anything you’ll find at any other concert. “You literally can walk into this area and try an amazing glass of wine that would be something very hard to find in a typical wine bar, never mind an open concert venue,” he says. “And then you can go and experience that wine in the elevated (tasting) area where they will take you through the different flights with the winemaker or someone from the winery that can break down the intricacies and really create an educational experience around that wine. The same thing for the beers and the same thing for the spirits.”